The importance of using face serums

Today’s post is all about the importance of using face serums, and in particular a face serum that I’ve been using over the last month. Face serums are probably one of the most underused beauty products, but one of the most essential for anyone that wants healthy, illuminating skin.


Before this, I had never used a face serum and didn’t know the importance of using one until now. And just like you, I use to question what the difference was between moisturisers and face serums. Aren’t they just the same thing?




Difference between moisturisers and face serums

Firstly let me clear up what the difference is between moisturisers and face serums. Both products are different and have a unique purpose to get the best out of our skin. The reality is that we need both.


Moisturisers work on the surface of our skin, and the main purpose is to hydrate and soften the surface.

Face serums work underneath the skin, and the main purpose is to absorb deep into the skin allowing the active ingredients to do the job they’ve been designed to do. The texture of serums is normally a lot lighter then moisturisers.




Kathleen’s amazing white illuminating serum

So once I understood the difference and importance of face serums, I put Kathleen’s amazing white illuminating serum to the test. I have been using this serum twice daily for the last month, once in the morning and once at night.


What I instantly loved about this illuminating serum was that it’s 100% organic, and contains over 12 natural extracts. That’s important to me because I’m applying this directly to my skin which means that my skin is benefiting from natural active ingredients.




The results

Over the last month I have noticed a gradual difference in my skin. When I first applied the serum I instantly saw that my skin looked brighter. The serum is very light and glides effortlessly onto the skin. It absorbs quickly which means that it’s an easy step to add into my beauty routine before applying moisturiser. The more I used the face serum, the more noticeable changes I saw in my skin:


  • Appearance was instantly brighter
  • My skin looked fresher
  • Feels smoother
  • Skin felt and looked firmer
  • Looked more radiant and glowing








So the question is would I continue to use face serums as part of my beauty routine?

YES I would, firstly because of the importance of using face serums and secondly because I have seen a noticeable difference in my skin in just one month.

Of course there are many face serums on the market, but I have honestly seen a difference in my skin by using Kathleen’s amazing white illuminating serum. I have popped the details below for anyone who want’s more info on this amazing product.

Size: 50ml tube
Buy from:


Poonam x

The PR team at Kathleen’s Natural sent out the amazing white illuminating serum to me for review, but as always views and opinions are 100% my own.





  1. Sonam
    4th December 2016 / 5:27 pm

    Absolutely gorgeous!! Xx

  2. Habiba
    5th December 2016 / 8:51 am

    How amazing is your skin, I must try that illuminating serum. Enjoyed reading your post x

    • Heel Diaries
      5th December 2016 / 6:23 pm

      Thanks Habiba for for the lovely feedback

  3. Azmina
    6th December 2016 / 12:57 am

    Looks really good poonam. I’m using a decleor serum at the min. But this looks worth trying

    • Heel Diaries
      6th December 2016 / 8:14 am

      Az it’s really good you should try this next x

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