Affordable caviar face cream

So after my last post on face serums, I wanted to share my moisturiser dupe with you girls that will save you over £200. I’m literally so excited to talk about this affordable caviar face cream that has literally changed my life. OK maybe I’m getting a bit over excited here, but seriously girls this affordable caviar face cream is amazing. The best thing is that it’s super affordable and is a great dupe for the La Prairie Swiss face cream priced at £293.


Where’s it from

So this caviar face cream has been launched by Aldi, yes that’s right Aldi. And it totally rivals the long established beauty brands out there. The brand is called Lucura and the day cream which is the one I’ve been using has extracts of caviar in the ingredients.  Caviar is a luxury anti-aging ingredient that’s normally only used in top of the range face creams. But of course those top of range creams come with hefty price tags.



What’s it priced at

The Aldi caviar face cream is priced at £6.99, so it’s great value for money and totally affordable. There are plenty of reviews online by industry beauty expert that have compared this caviar face cream to La Prairie Swiss and the results are that it’s literally on par.


My verdict

The caviar face cream comes in a 50ml tub and I have been using a small amount each morning for a month. After using the Caviar face cream from Aldi consistently, I can see a difference in my skin. The main differences are that my skin is firmer and clearer. The texture of the cream is really light weight and glides on the skin easily. I have noticed that my skin is well hydrated which is great for this time of year. There’s also SPF15 in the ingredients which means it’s perfect for all year round.



I have spent a lot of money on top of range face creams over the years, and I can honestly say that this Aldi caviar face cream in comparison to brands like YSL forever youth, Clarins multi active and Le Prairie Swiss is just as good. And the fact that it has an exclusive ingredient like caviar makes it great value for money.

I would recommend the Lucura caviar face cream to anyone looking for an affordable luxury face day cream. And to anyone that loves a good beauty hack, for £6.99 you just can’t go wrong – give it a go and let me know what you guys think.


Buy from: Aldi 
Price £6.99
Size: 50ml tub


Poonam x




  1. Sukhi
    11th December 2016 / 8:15 pm

    Really informative post I have been using expensive face creams for a long time so will definitely try this

    • Heel Diaries
      15th December 2016 / 2:00 pm

      Hi Sukhi yeah you should give it a go x

  2. Sonam
    11th December 2016 / 9:31 pm

    I love this cream! Feels so luxurious on the skin! X

    • Heel Diaries
      15th December 2016 / 2:01 pm

      It sure does x

  3. Priya
    19th February 2017 / 12:50 am

    what eyelashes are you wearing in the first picture? they are stunning xxx

    • Heel Diaries
      19th February 2017 / 7:45 am

      Hi Priya they are the kiss false lashes ‘big bold flutter’ they’re really good x

  4. Fahima
    12th August 2020 / 12:56 pm

    Hello. Where can i get this cream in UAE?

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